Stop running your business on duct tape and spreadsheets.

I build the digital operating systems that replace the manual work. Productized engagements with fixed price and timeline.

Book a 15-min call Free. 15 minutes. No pitch.
CORTEX OI
Deliberating
Recommendation High confidence
Risk assessment 2 flags
Noted dissent Skeptic disagrees

One voice. Full picture.

Digital Operations  ·  Workflow Automation  ·  Custom Software  ·  AI Integration

What I Build

Fixed price. Fixed timeline.

Pick the engagement that matches where you are.

Flagship

CORTEX OI

The operational intelligence layer for your business.

An AI advisory council that ingests your documents, knows your business, and gives you grounded counsel. Cites sources, flags risks, and gets sharper every time you use it.

  • Catches contradictions in your strategy you missed
  • Surfaces decisions due for revisitation when conditions change
  • Knows your business cold, not the internet's averages
  • Your data never leaves your environment

Lead Funnel Development

A site that converts. Not a brochure with a contact form.

  • Lead funnel architecture, not informational
  • Custom calculators and interactive tools embedded
  • Optimized for AI search and traditional SEO

AI-Native Training

Make your team AI-native.

  • Train one of your people to ship automations themselves
  • Hands-on sessions on AI tools, prompting, and automation patterns

Quick Win Sprint

Pick your most painful manual process. I automate it.

  • One workflow burning 5+ hours per week
  • Working automation in production, not a recommendation

AI Agent Build

A custom LLM agent for the workflow eating hours.

  • Document parsing, drafting, extraction, or analysis
  • Built around your actual data and stack

Custom Software Build

Solo product operator. I build whatever your team needs.

  • Internal tool, customer portal, or operational dashboard
  • Designed around your specific workflow, not configured templates

See full engagement details →

About Me

Joshua Strub

Most businesses are held together by spreadsheets and manual data entry. Your team spends more time managing the work than doing it.

I'm a solo product operator: scope, design, build, deploy, and document. Custom software, internal tools, API integrations, and AI agents. No 6-person agency. No hand-offs. No proposal to build a proposal.

Five years in clean energy (EV charging, battery storage, solar PV) building for manufacturers, distributors, and channel partners across North America. Based in Calgary.

What I do for clients

Systems Architecture API Integration Workflow Automation Custom Dashboards AI Agents (LLMs) Knowledge Bases CRM Optimization Data Pipelines Full-Stack Dev

Education

Sciences Po Paris, School of International Affairs Master, International Energy
Wilfrid Laurier University HBA, Global Studies
Lighthouse Labs Certificate, Full Stack Web Development

Publications

A Thousand Small Turnings book cover

A Thousand Small Turnings

Fiction

A meditation on breath, loss, and the people we keep meeting across lifetimes. Time moves in circles, and so do we.

Open Source

Also building

I'm building SynthGrid to make battery storage projects bankable.
Visit SynthGrid →